In 2016, after working as a graphic designer for nearly a decade, I – Iris Houkes – decided to start my own label in printed t-shirts and sweaters, wander.ful. It was not until I started doing some research that I realised how terrible damaging and polluting this Fast Fashion Industry actually is. I was really shocked by the horrendous stories I came across. Stories of exploitation, abuse, pollution and poverty within the fashion supply chain where millions of people – mostly women and children- are being exploited to make textiles and garments to satisfy the demand of us, consumers in Europe, the US, and beyond.
That’s when I decided that wander.ful not only has to be a sustainable and fairly produced brand, but also has to tell a story. A story, to make us, women and girls in particular, more aware and conscious. Not only about the Industry, but about our position as women in general. That is why we design t-shirts and sweaters, with slogans and statements, to trigger us, women, to think about what we wear, what we do and what choices we make. Not always in your face, but yes, with an subtle ethical or political message.
The suppliers we work with are fully certified (Fair Wear Foundation, GOTS) and totally committed to genuine sustainability throughout the whole supply chain from the cultivation of raw materials throughout the production and printing process. They also have committed to a strategic partnership with a small number of factories in Asia and Europe, which makes them being able to constantly train and monitor the people on the workfloor and to ensure safe and healthy working conditions.
We, from wander.ful, believe in slow, sustainable and fair fashion. That means:
- All items are made with respect for people and nature
- No exploiting people
- No child labour
- Fair living wages
- Limited overtime hours
- 100% Organic materials
- Eco friendly ink pigments
- Good quality
- Small collection
- Production on demand
- Small stock
- Good service
- Personal contact
wander.ful is a small and upcoming label. We know we can’t change the world, but we do believe that small actions can lead to big changes.
OUR TEES & SWEATERS
We believe in simplicity and quality. So just a few basic styles of tees + sweaters to choose from, a comfortable fit, good quality, variable colors with various, eco friendly printed designs.
For detailed information about the items (sizes, materials, colors) click on size & style chart (also available at the bottom of the page).
The prints on our shirts are not always necessarily outspoken, but they do tell a story. The first story being told is about consciousness towards the necessary changes within the textile & fashion industry. That’s why we are aiming for CHANGES, to QUESTION EVERYTHING, for not being SELFISH (…) and to ask ourselves: How can we take our responsibility and how will this be reflected through the clothes we wear?
And again, although wander.ful is just a small, upcoming label, we do believe that small actions can lead to big changes.