Till this coming Sunday, the 12th of February, go visit the exposition ‘Label it – Trademarks in Fashion’ at the ModeMuseum in Hasselt, Belgium. It’s a great expo, described by the museum as:
‘Label it. Trademarks in Fashion’, is part of Stadstriënnale Hasselt/Genk, a multidisciplinary art festival combining art, design, and fashion. Using three sections and specific case studies, this exhibition explores identity, the system of trademarks, and the copy and counterfeit fashion industry. Instead of limiting itself to a simplistic narrative of real versus fake, this exhibition presents an insightful exploration of trademarks as a legal and social construct. What makes a brand? What goes into constructing a fashion house’s identity? ‘Label it.’ tries to answer these questions using masterpieces from designers’ own collections, as well as collections from Belgian and international museums and fashion houses.
‘Label it. Trademarks in Fashion’ brings together extraordinary works by designers and fashion houses, including Alexander McQueen, Olivier Theyskens, Christian Dior, Louis Vuitton, Fendi, Dries Van Noten, Maison Margiela, Balenciaga, Vetements, Chanel, Moschino, Christian Wijnants, Missoni, Ann Salens, and many more.
Graphic design: Base Design